Trendurile actuale pentru Fashion si Beauty se traduc prin diversitate. In aceasta perioada exista un interes crescut pentru obiectele vestimentare spor- casual, alaturi de accesorii colorate, spectaculoase.
Cat despre cumparatori, observam un public mult mai hotarat in ceea ce priveste achizitia de produse. De cele mai multe ori cumparatorii sunt foarte bine informatii in materie de trend-uri si brand-uri, de aceea vanzatorii au un rol foarte important in procesul de indrumare si de alegere a produselor.
In cele ce urmeaza veti gasi informatii specifice despre ce isi doresc cumparatorii de pe Okazii.ro.
Termenii cei mai cautati in categoriile Fashion & Beauty, in aceasta perioada, sunt:
Categoriile in care s-au inregistrat cele mai mari vanzari in perioada estivala de anul acesta, sunt:
- Tenisi la preturi cuprinse intre 100-200 RON
- Adidasi la preturi cuprinse intre 150 – 350 RON
- Tricouri la preturi cuprinse intre 50 – 150 RON
- Ochelari de soare la preturi cuprinse intre 50 – 200 RON
- Gel unghii la preturi cuprinse intre 40 – 100 RON
Tips & Tricks
- La punerea in vanzare a produselor completeaza atributele culoare si marime, astfel ai sanse mai mari ca cei care cauta pe site sa ajunga mai repede la produsele tale;
- Stabileste un pret bun, competitiv pentru toate produsele pe care le vinzi;
- Actualizeaza-ti constant stocul produselor ;
- In descrierea produselor ofera-le cumparatorilor detalii amanuntite despre produsele pe care le vinzi. O descriere completa si poze relevante fac decizia de cumparare mult mai usoara. Poti integra in descrierea produselor chiar si un ghid al marimilor (pentru categoriile Imbracaminte si Incaltaminte);
- Ofera reduceri cumparatorilor folosind tool-ul pentru activarea acestora;
- Include termenii cautati (amintiti mai sus) in titlurile produselor tale;
- Foloseste sectiunea Style Up pentru a crea tinute complete si pentru a-i inspira pe cumparatori. Poti share-uii aceste tinute pe toate retelele de socializare.
Alexandra Minciuna,
Manager Categorie – Fashion si Beauty, Okazii.ro
Pingback: Tendintele lunii iulie pe Okazii.ro | Blogul Okazii.ro
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